June 2025

Flash Trends, FOMO and Fulfillment Fatigue – Surviving the Viral Beauty Product Cycle

When a $14 lip oil becomes the crown jewel of TikTok overnight, things get… complicated. One minute you’re trying to decide whether you need another shelf unit for storage, and the next you’re on your fifth cup of coffee, calling your warehouse asking why the pink shade is missing from all 4,000 outgoing orders. Viral

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