Beauty Business

When a $14 lip oil becomes the crown jewel of TikTok overnight, things get… complicated. One minute you’re trying to decide whether you need another shelf unit for storage, and the next you’re on your fifth cup of coffee, calling your warehouse asking why the pink shade is missing from all 4,000 outgoing orders. Viral […]

A spa client doesn’t walk in and exclaim, “Wow, is that a high-thread-count facial towel I smell?” That’s not how it works. What happens is simpler—and sneakier. They leave the salon or spa saying, “That was different. Better. But I don’t know why.” That “why” is what we’re talking about today: the supplies that quietly